Viva supermarket in the UAE is rolling out its Fresher, Cheaper And Better catalog with unbeatable discounts on groceries, fresh poultry, dairy, frozen foods, and household essentials. These promotions are available from 28 April to 29 April 2026 across Viva stores in the UAE, so you only have a very short window to grab these savings. Keep reading to explore every deal in detail.

Whether you're stocking up on pantry basics like rice and pasta, picking up fresh chicken for a weeknight dinner, or hunting for discounted cheeses and frozen desserts, this two-day flash sale has something for every shopper. With savings reaching up to 40% on select items, it's well worth planning a quick trip to your nearest Viva store before these offers expire.

Top Picks from This Catalog

• Milba Milk UHT Low Fat/Full Fat 1L – 4 for AED 12 (Save 40%) – The biggest percentage saving in the entire catalog. Stock up on long-life milk at nearly half price.
• Zuger Mozzarella Ball 125g – AED 4.99 (Save 33%) – Premium Swiss mozzarella at a third off—perfect for salads and homemade pizza.
• Jolca Sliced Green/Black Olives 400g – 2 for AED 11 (Save 31%) – A fantastic multi-buy deal on quality Spanish olives.
• Fresh Chicken Drumsticks 500g – AED 10.99 (Save 27%) – Fresh poultry at a deep discount for everyday meals.
• Scala Toilet Paper 10 Rolls – AED 5.99 (Save 25%) – An essential household item at a quarter off the regular price.

Fresh poultry lovers, this page is for you. Viva has slashed prices on a wide range of fresh chicken cuts—wings, breasts, drumsticks, thighs, and whole birds—plus marinated options and Brazilian beef. If you're planning meals for the week, this is where the real value is.

• Fresh Chicken Wings 500g – AED 9.99 AED 7.99 (Save 20%)
• Tenderised Chilled Chicken Breast 400g – AED 9.99 AED 7.99 (Save 20%)
• Chicken Tandoori Tikka 400g – AED 9.99 AED 7.99 (Save 20%)
• Fresh Chicken Mince 400g – AED 9.99 AED 7.99 (Save 20%)
• Fresh Chicken 800g – AED 13.99 AED 10.99 (Save 21%) — Also available: 900g AED 11.99, 1kg AED 12.99, 1.1kg AED 13.99
• Fresh Chicken Legs 500g – AED 12.99 AED 9.99 (Save 23%)
• Fresh Chicken Thighs 500g – AED 12.99 AED 9.99 (Save 23%)
• Fresh Chicken Drumsticks 500g – AED 14.99 AED 10.99 (Save 27%)
• Fresh Chicken Breast 500g – AED 25.99 AED 19.99 (Save 23%)
• Beef Seekh Kebab 320g – AED 8.99 AED 7.99 (Save 11%)
• Brazilian Beef Mince/Cubes 1kg – AED 33.99

Turn to the frozen aisle for this next set of Viva promotions. Frozen fruits, vegetables, fries, desserts, and ready-to-bake pizzas are all marked down. It's a great opportunity to fill your freezer with convenient meal solutions and sweet treats at lower prices.

• Mondelle Hash Browns 1kg – AED 14.99 AED 13.99 (Save 7%)
• Seara French Fries 2.5kg – AED 15.99 (NEW)
• Freshly Pick Frozen Sweet Corn 400g – AED 3.99
• Freshly Pick Strawberries 400g – AED 9.99 AED 8.99 (Save 10%)
• Freshly Pick Mixed Berries/Mixed Fruits 300g – AED 10.99 AED 8.99 (Save 18%)
• Hortex Broccoli Mix 400g – AED 4.99 AED 3.99 (Save 20%)
• Freshly Pick Broad Beans 400g – AED 6.99 AED 5.99 (Save 14%)
• Plaisir Quotidien Tiramisu 2 x 65g – AED 10.99 AED 9.99 (Save 9%)
• Profiteroles 2 x 95g – AED 11.99 AED 10.99 (Save 8%)
• Plaisir Quotidien Raspberry/Chocolate Cheesecake 2 x 90g – AED 11.99 AED 10.99 (Save 8%)
• Augusto Gulliver Trio Chocolate/Raspberry 90ml/Almond 120ml – AED 5.99 (NEW)
• Giovanni Pizza Quattro Formaggi 310g/Funghi Thin & Crispy 335g – AED 9.99 AED 8.99 (Save 10%)
• Giovanni Mini Pizza Margherita/3 Cheese 360g – AED 15.99 AED 14.99 (Save 6%)

Rounding off the catalog, this final page highlights value buys on rice, eggs, drinks, cooking essentials, toilet paper, and baby care. These are the kind of household and pantry items you'll always need, and the savings here make it smart to stock up while you can.

• Silver Lotus Jasmine Rice AAA 5kg – AED 16.99 AED 12.99 (Save 24%) — Just AED 2.60 per kg
• Bustan White Eggs M 15's – AED 10.99 (NEW)
• Kingsley Apple/Cola Zero 2.5L – AED 6.99 AED 5.99 (Save 14%)
• Giovanni Tomato Paste 400g – AED 4.99 AED 3.99 (Save 20%)
• Jolca Sliced Green Olives/Sliced Black Olives 400g – AED 15.98 2 for AED 11 (Save 31%)
• Volga Sugar Granulated 2kg – AED 6.99 AED 5.99 (Save 14%) — AED 3.00 per kg
• Scala Toilet Paper 10 Rolls – AED 7.99 AED 5.99 (Save 25%)
• B'adore Baby Diapers Assorted NB 69's/M 60's/L 54's/XL 48's & Baby Pants Assorted L 48's/XL 44's/XXL 38's – AED 29.99 AED 26.99 (Save 10%)

These Viva deals in the UAE are only available on 28–29 April 2026, so don't wait. Head to your nearest store or browse the complete catalog online to plan your shopping list.

Frequently Asked Questions

When are these Viva offers valid?

The Fresher, Cheaper And Better promotions at Viva are valid from 28 April to 29 April 2026. This is a two-day flash sale, so plan your visit accordingly.

Where are these Viva deals available?

These offers are available at Viva stores across the UAE. Check your nearest Viva location to take advantage of these discounts.

What types of products are included in this catalog?

The catalog covers a wide range of categories including fresh chicken and beef, dairy and cheese, pantry staples like rice, pasta, and canned goods, frozen foods, desserts, beverages, baby care products, and household essentials.

What are the best deals in this Viva catalog?

Some of the standout offers include Milba UHT Milk at 4 for AED 12 (40% off), Zuger Mozzarella Ball at AED 4.99 (33% off), Jolca Sliced Olives at 2 for AED 11 (31% off), and Fresh Chicken Drumsticks 500g at AED 10.99 (27% off).

Are these prices subject to stock availability?

Yes, all promotional prices are subject to stock availability. Since this is a short two-day sale, popular items may sell out quickly. Visiting early is highly recommended.

Should I visit the store early to get the best deals?

Absolutely. With only two days of promotions and significant discounts on everyday essentials, high-demand products like fresh chicken, milk, and eggs are likely to move fast. Shopping early on 28 April gives you the best chance of finding everything on your list.

Can I view the full catalog online?

Yes, you can browse the complete Viva Fresher, Cheaper And Better catalog online at WowDeals to plan your shopping before heading to the store.