VIVA is the FIRST UAE food discounter in the region operating on a discount model, offering the highest quality products to its customers at the lowest price.

Since their inauguration on 28 Feb 2018 at the Grand Avenue Mall, the communities of Sharjah, Ajman & Deira are now able to enjoy “‘FRESHER. CHEAPER. BETTER’ shopping.

VIVA literally means `long live!’, and your lifestyle gets healthier and more affordable with them. As a food discounter retailer, they offer a complete shopping trip with a range of high-quality products at cheaper prices.

VIVA stores serve as neighbourhood stores in localities with a dense residential footprint. Besides food products, they also carry a variety of non-food products to cater to the larger section of consumers.