Viva Offers UAE – Fresher Cheaper Better Deals from 8 to 14 Apr 2026

Viva supermarket has just rolled out its brand-new Fresher Cheaper Better catalog, packed with incredible deals on everyday essentials across the UAE. Running from 8 April to 14 April 2026, this limited-time promotion covers everything from fresh fruits and vegetables to rice, dairy, canned goods, and personal care products. Whether you're restocking the pantry or picking up weekly groceries, there's something here for every household. With savings reaching as high as 48% on select items, now is the perfect time to plan your shopping trip. Browse through the highlighted offers below and make the most of these fantastic discounts before they expire. Don't wait — these deals are only available for one week!

Top Picks from This Catalog

• Unikai UHT Flavoured Milk (3 x 180ml) – 3 for AED 2 – A massive 48% saving on kids' favourite chocolate, strawberry, and banana milk. An unbeatable deal for families.
• Potato Sifra (1KG) – AED 4.99 (was AED 7.99) – Save 38% on locally grown UAE potatoes, a kitchen staple at a fantastic price.
• Silver Lotus Brown Rice (1KG) – AED 4.99 (was AED 7.99) – Health-conscious shoppers save 38% on this wholesome Vietnamese brown rice.
• Hayatna UHT Full Fat Milk (4 x 1L) – 4 for AED 10 (was AED 15.96) – Stock up on trusted UAE-made milk at 37% off.
• Pomegranate Premium (1KG) – AED 12.99 (was AED 19.99) – Enjoy premium Indian pomegranates with a generous 35% discount.

Kick off your weekly shop with these great deals on pantry essentials and daily staples. From quality rice and sugar to eggs, dairy, and canned favourites, this page has the building blocks of every kitchen covered at reduced prices.

• Silver Lotus Jasmine Rice AAA (5KG) – AED 16.99 AED 13.99 (Save 18%) – Premium Vietnamese jasmine rice, new arrival.
• Volga Sugar Granulated (2KG) – AED 6.99 AED 5.99 (Save 14%) – Indian granulated white sugar.
• Bustan White Eggs M (15's) – AED 10.99 – UAE-sourced medium white eggs at a cheaper price.
• Hayatna Milk UHT Full Fat Original (4 x 1L) – AED 15.96 4 for AED 10 (Save 37%) – UAE-made long-life milk in a fantastic multi-buy deal.
• Freshly Pick Sweet Corn (340g) – AED 2.99 AED 2.29 (Save 23%)
• Freshly Pick Assorted Fava Beans (400g) – AED 2.99 AED 1.99 (Save 33%)
• Freshly Pick Tomato Paste (400g) – AED 2.99 AED 1.99 (Save 33%)
• Milba Labneh Cheese (170g) – AED 4.99 AED 3.99 (Save 20%) – Imported from Turkey.

Fresh produce lovers, this one's for you. Load up on vibrant fruits and vegetables — many locally grown in the UAE — at prices that make healthy eating easy on the wallet. Standout savings include 38% off potatoes and 35% off premium pomegranates.

• Terraviva Blueberry (125g) – AED 6.99 AED 5.99 (Save 14%) – UAE-grown blueberries.
• Banana Premium (1KG) – AED 3.99 – Ecuadorian premium bananas.
• Red Grapefruit (1KG) – AED 4.99 AED 3.99 (Save 20%) – From Turkey.
• Pomegranate Premium (1KG) – AED 19.99 AED 12.99 (Save 35%) – Indian premium pomegranates.
• Terraviva Grapes White Seedless (500g) – AED 7.49 AED 5.99 (Save 20%)
• Pink Onion (1KG) – AED 2.89 AED 1.99 (Save 31%)
• Potato Sifra (1KG) – AED 7.99 AED 4.99 (Save 38%) – Locally grown in the UAE.
• Cabbage White (1KG) – AED 1.89 AED 1.49 (Save 21%) – UAE produce.
• Terraviva Tomato Roma (500g) – AED 3.99 AED 2.99 (Save 25%)
• Terraviva Eggplant Premium (500g) – AED 4.99 AED 3.49 (Save 30%)
• Mushroom White (250g) – AED 6.99 AED 5.99 (Save 14%)

Stock your pantry with a wide selection of rice varieties, cooking essentials, and dairy products. Whether you prefer basmati, jasmine, calrose, or brown rice, Viva has you covered with discounts of up to 38%. Plus, pick up flavoured milk for the kids at a jaw-dropping 48% off.

• Silver Lotus Fragrant Rice (5KG) – AED 18.99 AED 15.99 (Save 16%) – Vietnamese fragrant rice.
• Golden Grain Rozana Basmati Rice (5KG) – AED 24.99 AED 19.99 (Save 20%) – Indian basmati.
• Milba Cow Ghee (1L) – AED 26.99 AED 24.99 (Save 7%)
• Silver Lotus Calrose Rice (5KG) – AED 19.99 AED 15.99 (Save 20%)
• Golden Grain 1121 Premium Basmati Rice (5KG) – AED 34.99 AED 24.99 (Save 29%)
• Silver Lotus Brown Rice (1KG) – AED 7.99 AED 4.99 (Save 38%)
• Ruchi Palakkadan Matta Rice (5KG) – AED 14.99 AED 12.99 (Save 13%)
• Milba Vegetable Ghee (500g) – AED 6.99 AED 5.99 (Save 14%)
• Unikai UHT Chocolate/ Strawberry/ Banana Milk (3 x 180ml) – AED 3.87 3 for AED 2 (Save 48%) – UAE-made flavoured milk.
• Nilky Almond Unsweetened Milk (1L) – AED 9.99 AED 7.99 (Save 20%) – Plant-based, from Turkey.
• Milba Instant Milk Powder (2.25KG) – AED 39.99 AED 34.99 (Save 13%)

Take care of yourself with these personal care and hygiene promotions. From shampoos and shower gels to hair colour, toothpaste, and feminine hygiene products, the Ego and Cushy ranges offer quality at value-driven prices — with savings of up to 30%.

• Ego Assorted Shower Gel (500ml) – AED 5.99
• Ego Keratin & Argan Shampoo (900ml) – AED 9.99 AED 8.99 (Save 10%)
• Ego Assorted Handwash (500ml) – AED 4.99 AED 3.49 (Save 30%)
• Ego Daily Wash/ Damage Repair & Protect Shampoo & Conditioner (400ml) – AED 7.99
• Ego Assorted Shampoo & Conditioner (400ml) – AED 7.99 AED 6.99 (Save 13%)
• Ego Hair Colorant Ammonia Free (Pack) – AED 16.99 AED 14.99 (Save 12%) – Available in Black, Dark Brown, and Natural Blond.
• Ego Hair Colorant for Men (Pack) – AED 19.99 AED 17.99 (Save 10%) – Black and Dark Brown options.
• Oradentex Assorted Toothpaste (75ml/125ml) – AED 4.99 AED 3.99 (Save 20%)
• Ego Assorted Anti-Perspirant (150ml) – AED 5.99 AED 4.99 (Save 17%)
• Ego Double Effect Eye Make Up Remover (120ml) – AED 9.99 AED 8.99 (Save 10%)
• Cushy Feminine Hygiene Pads Ultra Thin (Pack) – AED 5.99 AED 4.99 (Save 17%) – Night 10's, Super 12's, or Normal 14's.

Round out your shopping list with these additional grocery deals. From bottled water and pasta to tuna, organic milk, and hazelnut spread, this page features everyday items you'll want to grab before they're gone.

• Lake Bottle Water (12 x 500ml) – AED 3.49
• Chic n Choc Hazelnut Spread with Cocoa (400g) – AED 10.99
• Black Forest Organic UHT Milk Full Fat (3 x 1L) – AED 14.97 3 for AED 10 (Save 33%)
• Ama Basmati Rice (2KG) – AED 8.99 AED 6.99 (Save 22%)
• Eatisitaan Chakki Atta (2KG) – AED 6.99 AED 5.99 (Save 14%)
• Arbella Spaghetti/ Penne Rigate (1KG) – AED 5.79 AED 4.79 (Save 17%)
• Giovanni Italian Sauce (500ml) – AED 7.99 AED 6.99 (Save 13%)
• Deep Blue Tuna Solid Sunflower Oil/ in Brine (185g) – AED 5.99 AED 4.99 (Save 17%)

These Viva promotions are available for a limited time only — from 8 to 14 April 2026 — so make sure you don't miss out. Head to your nearest Viva store in the UAE or browse the full catalog online for even more deals.

Frequently Asked Questions

When are these Viva offers valid?

The Fresher Cheaper Better offers are valid from 8 April to 14 April 2026. Make sure to shop before the promotion ends to take advantage of these discounts.

Where are these Viva deals available?

These promotions are available at Viva supermarket locations across the UAE.

What types of products are included in this Viva catalog?

The catalog includes fresh fruits and vegetables, rice, dairy, eggs, canned goods, pasta, personal care products, hygiene items, and more household essentials.

What are the best offers in this Viva leaflet?

Some of the top deals include Unikai flavoured milk at 48% off, Potato Sifra and Silver Lotus Brown Rice both at 38% off, Hayatna UHT Milk at 37% off, and Pomegranate Premium at 35% off.

Is it better to visit the store early during the offer period?

Yes, visiting earlier in the promotion week is recommended as popular items may sell out quickly. Stock availability is subject to each store's inventory.

Are all the listed prices final?

The prices shown are the discounted prices valid during the promotional period. Prices are in AED and are applicable while stocks last.

Can I view the full Viva catalog online?

Yes, you can browse the complete Fresher Cheaper Better catalog online by clicking the "View Full Catalog" button above or visiting the Viva catalog page on WowDeals.