Dubai Shopping Festival 2026 (DSF 31st Edition) – Dates, Deals & Entertainment Guide

The 31st Dubai Shopping Festival (DSF 2025-2026) brings 38 days of world-class shopping, entertainment, and spectacular experiences to the UAE. Running from 5 December 2025 to 11 January 2026, this landmark edition transforms Dubai into the ultimate winter shopping destination.

What to Expect at DSF 2026

Unmissable Entertainment: Experience electrifying live concerts from A-list international performers, nightly drone light shows at Bluewaters and The Beach JBR, and dazzling fireworks displays across iconic waterfront locations including Dubai Festival City Mall.

Incredible Shopping Deals: Discover savings of 25% to 90% across 800+ global and local brands. From luxury fashion and gold jewellery at the Gold Souk to cutting-edge electronics and designer homeware, DSF delivers unbeatable discounts at Dubai Mall, Mall of the Emirates, and beyond.

Exciting Raffles & Prizes: Enter the DSF Mega Raffle for your chance to win brand-new Nissan vehicles, AED 100,000 cash prizes, and a grand finale draw of AED 400,000. Daily draws run throughout the festival.

Family-Friendly Experiences: Enjoy outdoor pop-up markets, food festivals, kids' zones, workshops, and cultural activities perfect for visitors of all ages.

Plan Your DSF 2026 Visit

With Dubai's perfect winter weather averaging 20–25°C, the Dubai Shopping Festival 2026 offers ideal conditions for exploring open-air markets, beachside concerts, and late-night shopping. Whether you're a resident or international visitor, mark your calendar for 5 December 2025 to 11 January 2026 and experience why DSF remains the world's longest-running retail festival.