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World of Coffee Dubai 2026 is the Middle East’s flagship specialty coffee trade show, uniting roasters, producers, equipment brands, cafés, and passionate consumers under one roof. Running 18–20 January 2026 at Dubai World Trade Centre, it’s where new products launch, deals are made, and the region’s coffee culture takes center stage.
- When: 18–20 January 2026, 10:00 am – 5:00 pm
- Where: Za’abeel Halls 1, 4, 5 and 6, Dubai World Trade Centre
- Who it’s for: Roasters, baristas, café owners, distributors, importers/exporters, hospitality buyers, and coffee enthusiasts
- Why go: Discover innovations, meet 450+ expected exhibitors, attend cuppings and workshops, and network across the MENA coffee market
All about World of Coffee Dubai: The Ultimate Coffee Celebration
Returning for its fifth edition and organized by the Specialty Coffee Association (SCA), World of Coffee Dubai 2026 is set to be the region’s most influential gathering for specialty coffee. Expect a global mix of producers, roasters, manufacturers, retailers, and traders, all converging to learn, source, and grow in one of the fastest-rising coffee markets in the world.
Whether you’re launching a new grinder, scouting beans, sourcing café equipment, or simply chasing your next great cup, WOC Dubai offers unmatched access to decision-makers and tastemakers from across the industry. From hands-on demos and competitive championships to curated cupping rooms and design showcases, the show combines serious business with genuine coffee culture.
Quick facts for 2026
- Dates: 18–20 January 2026
- Times: 10:00 am – 5:00 pm daily
- Venue: Za’abeel Halls 1, 4, 5 and 6, Dubai World Trade Centre
- Exhibitors: 450+ expected
- Audience: MENA and international buyers, café owners, roasters, distributors, and coffee fans
EXHIBITION OPPORTUNITIES AT WOC 2026
Ready to showcase your brand? World of Coffee Dubai offers multiple exhibition formats for every goal and budget—from custom-built stands to turn-key packages and high-traffic experiential zones.
Space Only
Ideal for brands that want a fully bespoke presence, built by your own contractor.
- Rate: AED 2,000 per sq. m.
- Minimum size: 12 sq. m.
- Allocation: First-come, first-served
- Mandatory insurance: Third-party public liability (rate varies by stand size)
- Included: Four exhibitor staff badges per 9 sq. m.
- Loyalty perk: 15% discount on stands built by DXB LIVE (exclusive for WOC Dubai 2025 exhibitors)
Who should choose Space Only?
- Equipment manufacturers launching new machines
- Green coffee traders hosting meeting lounges
- Brands seeking maximum visual impact and tailored visitor journeys
X-Wall Shell Scheme
A streamlined, ready-to-use option that helps smaller teams move in fast and focus on selling.
- Rate: AED 780 per sq. m.
- Minimum size: 9 sq. m.
- Includes: Standard booth; 1 round table and 2 chairs; 3 spotlights; waste bin; floor carpet; 1kw electricity and power socket; fascia with company name and booth number; four exhibitor badges
Why it works
- Affordable entry to the show floor with essential utilities covered
- Quick setup: arrive and merchandise your products
- Great for boutique roasters, accessories, and new-to-market brands
Cupping Room
Showcase your coffees to a focused audience in a dedicated sensory environment designed for tasting and evaluation.
- Rate: AED 2,000 per hour
- Includes: Logo placement at the Cupping Room; two entry badges for conference admission; machines and cupping equipment; exclusive cupping sessions; flexible single or multiple time slots
Best for
- Green coffee exporters and importers
- Roasters launching a new origin or seasonal menu
- Producers seeking direct relationships with buyers
Brew Bar
Bring your beans to life in a high-traffic area where expert baristas brew, serve, and tell your story.
- Rate: AED 2,500 per 3 hours
- Includes: Two entry badges; machines and cupping equipment; espresso section; brew/cold brew section; space for one barista; single or multiple slot bookings
Who should book the Brew Bar?
- Roasters seeking direct feedback on flavor profiles
- Brands launching signature beverages or RTD cold brew
- Coffee gear makers demonstrating grinders, kettles, or drippers
Roaster Village
A lively destination where specialty roasters connect directly with consumers and industry pros. Expect roasting, brewing, and tasting in a convivial marketplace atmosphere.
- Rates from: AED 9,000
- Includes: One counter; two exhibitor staff badges; power connection; drainage; water
Why exhibitors love it
- High discovery potential for boutique and micro roasters
- Perfect for storytelling and sampling
- Great for building a loyal customer base in the MENA market
Practical exhibiting tips
- Book early: Prime locations and cupping slots fill fast.
- Design for flow: Leave space for tastings, conversations, and content capture.
- Sample smart: Offer small pours, highlight origins, and label clearly with processing and roast profile.
- Equip your team: Create a short pitch; rehearse brew recipes and talking points.
- Follow up fast: Scan badges, log notes, and send samples or quotes within 48 hours.
Things to Explore at World of Coffee
From live competitions to hands-on learning, World of Coffee Dubai is packed with experiences for both professionals and home brewers.
Exhibitions & Workshops
Explore the global lineup of coffee brands, cafés, roasteries, and equipment innovators. Learn from talks and live demos covering everything from espresso extraction and milk science to café operations, sustainability, and sensory analysis. It’s the perfect place to refine your home latte technique or upgrade your café’s workflow.
- Hands-on brew sessions with pour-over, immersion, and cold brew
- Espresso tuning: dialing in shots for sweetness and clarity
- Equipment demos: grinders, espresso machines, water filtration, and more
- Sourcing and roasting: origin stories, processing methods, and roast curves
UAE National Championships
Feel the energy as top talent take the stage for the UAE National Barista and Latte Art Championships. Watch precision extraction, milk texturing, and signature beverages come together under pressure—an inspiring showcase of skill, creativity, and performance.
Best New Product Competition
See what’s next in coffee. From smart brewing tools to sustainable packaging and innovative café solutions, this competition highlights products that push the industry forward. If you love gadgets and game-changers, make this a must-visit.
Coffee Design Award
Because great coffee deserves great design. Discover standout packaging, café interiors, and brand identities that blend form and function—proof that visual storytelling can be as memorable as the flavors in your cup.
Networking and community
WOC Dubai is a rare chance to meet a cross-section of the global coffee community in one place. Schedule meetings in advance, drop by stands during off-peak hours, and don’t miss casual coffee hours and cuppings that often lead to the best conversations.
- Meet green coffee exporters and co-ops to discuss traceability and supply
- Connect with café owners and hospitality buyers from across the GCC
- Join live cuppings to benchmark flavor profiles and calibrate with peers
Tickets, timings, and how to plan your visit
All visitors must hold a valid ticket purchased via the official event channels.
- Single-Day Pass: AED 120
- Three-Day Pass: AED 310
- Group Passes: Discounted rates available for groups of 10+ upon request
Plan like a pro
- Arrive early: 10:00 am to beat the midday rush.
- Map your day: Shortlist must-see stands and time-sensitive sessions.
- Hydrate and pace: Coffee tastings add up—bring water and snacks.
- Scan and connect: Have your business cards and QR codes ready.
- Comfort matters: Wear supportive shoes; venues are large and busy.
Getting there
Dubai World Trade Centre is centrally located and well served by public transport and taxis. If you’re driving, plan ahead for parking and aim to arrive before peak hours. Allow time for security and badge collection.
Who gets the most from WOC Dubai?
- Café owners and operators: Discover equipment, design ideas, training partners, and signature beverage concepts.
- Roasters: Source new origins, compare processing methods, and calibrate on roast and sensory trends.
- Suppliers and distributors: Build regional pipelines and find complementary products.
- Baristas and trainers: Refine brew technique, deepen coffee knowledge, and get inspired by champions.
- Home brewers: Learn from pros, test gear, and take your daily brew to the next level.
FAQs
Who should attend World of Coffee Dubai?
WOC Dubai is designed for café owners, roasters, baristas, suppliers, distributors, importers/exporters, hospitality buyers, and anyone passionate about specialty coffee. It’s equally rewarding for industry professionals and curious coffee lovers.
Are tickets required to attend?
Yes. All attendees need a valid ticket purchased through the official event channels. Options typically include Single-Day (AED 120), Three-Day (AED 310), and group rates for 10+ attendees.
Where and when is World of Coffee Dubai 2026?
It runs 18–20 January 2026, 10:00 am – 5:00 pm daily, at Za’abeel Halls 1, 4, 5 and 6 in Dubai World Trade Centre.
How can I exhibit and what are the options?
Exhibitors can choose Space Only (AED 2,000/sq. m.; 12 sq. m. minimum), X-Wall Shell Scheme (AED 780/sq. m.; 9 sq. m. minimum), Cupping Room sessions (AED 2,000/hour), Brew Bar slots (AED 2,500/3 hours), and Roaster Village spaces (from AED 9,000). Space is limited and allocated on a first-come basis.
Is there insurance for exhibitors?
Third-party public liability insurance is mandatory for exhibitors. Costs vary by stand size and should be budgeted alongside build and logistics fees.
What competitions and awards can I watch?
Expect the UAE National Barista and Latte Art Championships, plus the Best New Product Competition and Coffee Design Award—great for spotting trends and future industry leaders.
Any tips for first-time visitors?
Wear comfortable shoes, plan your day, bring water, and pace your tastings. Use badge scanning to capture contacts, and schedule key meetings in off-peak slots to maximize quality time on the show floor.
