Choithrams is a successful group with associates in diverse fields like wholesaling, commodity brokerage, and manufacturing of edible and non-edible items. This rich association brings to the group a huge bank of experience and resources. Choithrams came to UAE in 1974 and has grown to a retail chain with over 32 supermarkets in the emirates.
At Choithrams we nurture and protect the brands that we sell. Brand building is a passion at Choithrams, which we perform with the diligence and experienced professionalism of years in retail marketing. Some of the brands we champion are Rainbow, Kimball, Fruitella, Weetabix and Seasons Harvest, to name a few.