Emax is the largest electronics retail chain in the Middle East with 37 stores across UAE, Saudi Arabia, Oman, Qatar and Bahrain. Emax is an integral part of the US$4.7 billion Landmark Group, one of the largest and most successful retail organisations in the Middle East and India. Emax offers customers quality products, world renowned brands, cutting edge trends and technology at good prices. With more than 200 international brands, and over 100,000 products across 20 categories, accompanied by unparalleled service and competitive value, Emax is a one stop shop for all electronics needs. The product range retailed at Emax includes: IT, Mobiles and Telecom, Audio, Video, Photography, Appliances, Gaming, E-accessories, Wellness and Fitness, Do-it-Yourself, Gifting, Home Solutions and more.

Emax has a separate service arm by the name ECU (Electronics Care Unit) with highly trained professional computer technicians taking care of all the IT and Mobility product repairs/ needs.